RIDGE MONSTER
Built for Ridges
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JAMES CRACKNELL+RIDGE MONSTER

 

 

                                         Co-brand Enterprise JC & JP

                                                                     JAMESCRACKNELL.COM         &       JASONPERKINS.CO.UK

       

          CO CREATOR & OWNER - JAMES CRACKNELL  

                            BORN OF RESILIENCE 

                                             

                                              MADE FOR THE MOUNTAIN

                                                   BUILT FOR RIDGES

 

RIDGE MONSTER™ is a sports lifestyle brand and is all about true courage, determination, pushing yourself beyond yourphysical & mental limits to exceed your expectations of personal best sports performances. To develop your sports as a way of life.  Not only for your times when winning but a symbol of fortitude in the most challenging times on your sporting journey in your lifetime.  Ridge Monster is also a symbol of true honest sportsmanship and mindset.      Whether out on the mountain or as a street athlete - Be the best you can be, become legend, unleash your Ridge Monster. 

                                                                                                  WWW.JAMESCRACKNELL.COM                                                            

  JAMES WENT ON FROM HIS 2X GOLDS AT THE OLYMPICS 6X WORLD CHAMPION TO ROW ACROSS THE ATLANTIC, COMPETED IN THE RACE TO THE SOUTH POLE AND WAS THE HIGHEST PLACED EVER BRITON AT THE EPIC & GRUELLING MARATHON DES SABLES CONSIDERED THE TOUGHEST RACE ON FOOT. HE WAS ON TRACK TO BE ONE OF OUR GREATEST ENDURANCE ATHLETES. BUT IT WAS IN ONE CHALLENGE IN USA THAT JAMES WAS HIT BY A PETROL TANKER  CAUSING FRONTAL LOBE DAMAGE.       JAMES IS BRAND AMBASSADOR FOR SOME OF THE BIGGEST BRANDS ON EARTH.   JAMES HAS GONE ON TO PROVE HE IS UNSTOPPABLE, BORN OF RESILIENCE.      RIDGE MONSTER™   LOGO A SYMBOL OF RESILIENCE, HOPE & DETERMINATION.      RIDGE MONSTER BRAND INSPIRED BY TRUE EVENTS.

JAMES WENT ON FROM HIS 2X GOLDS AT THE OLYMPICS 6X WORLD CHAMPION TO ROW ACROSS THE ATLANTIC, COMPETED IN THE RACE TO THE SOUTH POLE AND WAS THE HIGHEST PLACED EVER BRITON AT THE EPIC & GRUELLING MARATHON DES SABLES CONSIDERED THE TOUGHEST RACE ON FOOT. HE WAS ON TRACK TO BE ONE OF OUR GREATEST ENDURANCE ATHLETES. BUT IT WAS IN ONE CHALLENGE IN USA THAT JAMES WAS HIT BY A PETROL TANKER  CAUSING FRONTAL LOBE DAMAGE. 

JAMES IS BRAND AMBASSADOR FOR SOME OF THE BIGGEST BRANDS ON EARTH.   JAMES HAS GONE ON TO PROVE HE IS UNSTOPPABLE, BORN OF RESILIENCE.

RIDGE MONSTER™ LOGO A SYMBOL OF RESILIENCE, HOPE & DETERMINATION.

RIDGE MONSTER BRAND INSPIRED BY TRUE EVENTS.

                                                                                                                                                                                                 

                   RM BRAND + JAMES CRACKNELL

                                             FORGED FROM RESILIENCE   

                     A NEW TYPE OF SUPER BRAND                                                                                                                                      

                       THE STORY OF THE RIDGE MONSTER & STORY BEHIND THE LOGO

It was one mans pursuit of business vision Jason Perkins inventor and the unexpected alliance of an extraordinary UK sporting legend James Cracknell that resulted in a co vision & venture of Ridge Monster™, the brand born.

Ridge Monster™ a brand that is for mountain sports athletes. We specialise in design, innovation & making offroad protective gear & sports products.   We also develop home entertainment & for on the move technologies. 

Pledge: Create responsible solutions that always consider the happiness of creatures, people, animals, mammals, planet earth & galaxy.

We encourage the next generation to become the best mountain and street athletes that they can be.

RIDGE MONSTER BY JAMES CRACKNELL 2X GOLD OLYMPIAN IS ONE OF GB,S BEST EVER ENDURANCE ATHLETES & JASON PERKINS AN INNOVATOR DESCRIBED BY THE BBC AS AN INGENIOUS INVENTOR. THE SPORTS BRAND BUILT FOR OFFROAD SPORTS TO PREVENT INJURIES AND SAVE LIVES WORLDWIDE, HAVE FUN. 

RIDGE MONSTER BRAND WAS BOTH CREATED & CO BUILT BY JC & JP. THE SPORTS BRAND BORN ALSO OUT OF DEFIANCE IN ADVERSITY AND RESILIENCE WHEN FACED WITH CHALLENGES. NEVER GIVE UP WHEN YOUVE NOTHING LEFT PUSHING YOURSELF PHYSICALLY & MENTALLY BEYOND YOUR BOUNDARIES MANTRA. THE BLUE MAN LOGO BASED ON JC WITH SQUARE CHIN AND RM THE INITIALS OF RIDGE MONSTER PLACED ON THE MOST IMPORTANT BIT - INDESTRUCITBLE CRASHELMET. THE NAME RIDGE MONSTER CAME FROM A COMBINATION 2 OF THE ANIMALS/CREATURES OUT IN ARIZONIAN DESERT. JAMES IS THE RIDGE MONSTER

 

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JAMES FOR SPORTSRELIEF ON HIS RALEIGH CHOPPER WITH SALLY GUNNEL ALONG WITH OTHER CYCLISTS GOT THE GUINESS WORLD RECORD TITLE FOR MOST PEOPLE TO CYCLE 1KM IN ONE HOUR 2016.  

RIDGE MONSTER, RIDGE MONSTER  ' THE BLUE THUNDER WARRIOR' ,   RM LOGO,S TRADEMARKS, DESIGN REGISTRY. COPYRIGHT  GB & USA ARE PART OF THE RIDGE MONSTER GROUP ALL RIGHTS RESERVED BY JC & JP 2013 2016. LEGAL BRISTOWS LLP  MARKS&CLERKS.  RM, RIDGE MONSTER BRAND LONDON COPYRIGHT, RM CHARACTER DESIGN REGISTERED 2017. SIKU THE CHIEF ILLUSTRATOR FOR RIDGE MONSTER WORKS WITH MARVEL & NIKE

                                                                                     WWW.JASONPERKINS.CO.UK