GET YOUR TRAINERS ON & UNLEASH YOUR RIDGE MONSTER®
TRAIN LIKE YOU MEAN IT. AWAKEN YOUR LEGEND
JAMES CRACKNELL BORN OF RESILIENCE
SPORTS GOODS & ENTERTAINMENT. RIDGE MONSTER® BORN OF RESILIENCE. MAKERS OF THE AUTHENTIC
It was one mans pursuit of business vision Jason Perkins inventor and the unexpected alliance of an extraordinary UK sporting legend James Cracknell that resulted in a co vision & venture of Ridge Monster™. Ridge Monster® encourages everyone to do sports, be the best you can be.
JAMES CRACKNELL AKA RIDGE MONSTER®
A NEW TYPE OF SPORTS SUPER BRAND
RM BRAND + JAMES CRACKNELL
Ridge Monster® is a worlds first, a sports lifestyle brand based on a real life sports personality that transforms into a fictional character with super powers within a sports brand logo. James is The Ridge Monster. Co-created & invented by James Cracknell & Jason Perkins in 2013 to prevent injuries and save lives. To encourage everyone to do sports. The RM badge symbolises be the best you can be.
Ridge Monster® a sports lifestyle brand and is all about true courage, determination, pushing yourself beyond your physical & mental limits to exceed your expectations of personal best sports performances. To develop your sports as a way of life. Not only for your times when winning but a symbol of fortitude in the most challenging times on your sporting journey in your lifetime. Ridge Monster is also a symbol of true honest sportsmanship and mindset. Whether out on the mountain or as a street athlete - Be the best you can be.
RM MADE FOR THE MOUNTAIN- BUILT FOR RIDGES
JAMES WENT ON FROM HIS 2X GOLDS AT THE OLYMPICS 6X WORLD CHAMPION TO ROW ACROSS THE ATLANTIC, COMPETED IN THE RACE TO THE SOUTH POLE AND WAS THE HIGHEST PLACED EVER BRITON AT THE EPIC & GRUELLING MARATHON DES SABLES CONSIDERED THE TOUGHEST RACE ON FOOT. HE WAS ON TRACK TO BE ONE OF OUR GREATEST ENDURANCE ATHLETES. BUT IT WAS IN ONE CHALLENGE IN USA THAT JAMES WAS HIT BY A PETROL TANKER CAUSING FRONTAL LOBE INJURY. THE CRASH HELMET JAMES WAS WEARING WAS VITAL IN HIS REMARKABLE SURVIVAL.
JAMES IS BRAND AMBASSADOR FOR SOME OF THE BIGGEST BRANDS ON EARTH. JAMES THE MAN HAS GONE ON TO PROVE HE IS BORN OF RESILIENCE, ENDURANCE. RIDGE MONSTER® UNLEASH YOUR LEGEND.
We specialise in design, innovation & making offroad protective gear & sports products. Development of home entertainment & for on the move technologies.
Pledge: Create responsible solutions that always consider the happiness of creatures, people, animals, mammals, planet earth & galaxy.
We encourage the next generation to become the best mountain and street athletes that they can be.
THE BLUE MAN LOGO BASED ON JC WITH SQUARE CHIN AND RM THE INITIALS OF RIDGE MONSTER PLACED ON THE MOST IMPORTANT BIT - INDESTRUCITBLE CRASH HELMET. SUPER GRIP™ TO GAIN TRACTION FOR ANY OBSTACLES. THE NAME RIDGE MONSTER CAME FROM A COMBINATION 2 OF THE ANIMALS/CREATURES OUT IN ARIZONIAN DESERT. JAMES IS THE RIDGE MONSTER
JAMES FOR SPORTSRELIEF ON HIS RALEIGH CHOPPER WITH SALLY GUNNEL ALONG WITH OTHER CYCLISTS GOT THE GUINESS WORLD RECORD TITLE FOR MOST PEOPLE TO CYCLE 1KM IN ONE HOUR 2016.
RIDGE MONSTER, RIDGE MONSTER ' THE BLUE THUNDER WARRIOR' , RM LOGO,S TRADEMARKS, DESIGN REGISTRY. COPYRIGHT GB & USA ARE PART OF THE RIDGE MONSTER GROUP ALL RIGHTS RESERVED BY JC & JP 2013 2016. LEGAL BRISTOWS LLP MARKS&CLERKS. RM, RIDGE MONSTER BRAND LONDON COPYRIGHT, RM CHARACTER DESIGN REGISTERED 2017. SIKU THE CHIEF ILLUSTRATOR FOR RIDGE MONSTER WORKS WITH MARVEL & NIKE