RIDGE MONSTER
Built for Ridges
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Copy of RIDGE MONSTER BY JAMES CRACKNELL + JASON PERKINS

About

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THE BRAND

RIDGE MONSTER WAS CO BUILT / MADE BY JAMES CRACKNELL 2X GOLD OLYMPIAN & 6X WORLD CHAMP, ENDURANCE RACER, ROWED ACROSS THE ATLANTIC, COMPETED IN COLDEST RACE ON EARTH & HIGHEST EVER PLACED BRITON IN THE EPIC MARATHON DES SABLES. IT WAS IN 2010 THAT JC WAS HIT BY A JUGGERNAUT AT 70MPH ON HIS BICYCLE WHILST ON A RACE IN ARIZIONA, SUFFERED LIFE CHANGING BRAIN INJURYS. THE OTHER HALF OF RIDGE MONSTER IS  A GB INNOVATOR CALLED JASON PERKINS, JP DESCRIBED BY THE BBC AS AN INGENIOUS INVENTOR.

THE BRAND WAS BORN OUT WISHING TO PREVENT INJURIES & FATALITIES OF CYCLISTS. RM BELIEVES IN MEET ADVERSITY WITH A SMILE AND PUSH YOURSELF BEYOND YOURSELF WHEN YOU THINK YOUVE NOTHING LEFT.  THE BLUE MAN LOGO IS BASED ON JAMES AND THE MANTRA OF FEROCIOUSLY PROTECTIVE OF YOUR WORLD IN SPORTS. 

 
 
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